Digital Entrepreneurship Essentials

Spotting gaps/problems worth solving.

Identify a real problem the chosen idea solves.

Frame a business idea around a real problem.

Basic customer research, defining a target audience.

Define the target audience for the idea.

Define a clear target customer.

Name, simple visual identity, tone.

Choose a name and basic visual identity for the idea.

Give a business idea a basic identity.

Overview of channels (social, search, word of mouth).

Pick the most relevant channel(s) for the idea.

Choose appropriate marketing channels for a business idea.

Creating a simple marketing plan/content idea.

Draft one piece of marketing content or a simple plan.

Produce a basic marketing plan or asset.

Pricing models basics, setting an initial price.

Set an initial price for the product/service with rationale.

Set a reasoned initial price.

Handling inquiries and complaints professionally.

Role-play responding to a tricky customer inquiry/complaint.

Respond to customer inquiries professionally.

Simple record-keeping, tracking sales/tasks.

Set up a simple tracker for sales/tasks.

Keep basic business records.

Building a one-page digital portfolio/pitch.

Build and present a one-page portfolio/pitch for the idea.

Independently pitch a digital business idea with a simple portfolio.